The Mass Media is the Message. Edit Storyline John and Yoko in the presidential suite at the Hilton Amsterdam, which they had decorated with hand-drawn signs above their bed reading "Bed Peace. It allowed the "hairy hedonists" to propose John lennon yoko ono bed peace alternative attitude to the "active" resistance that had, for example, resulted in the violent clashes in the previous year's Grosvenor Square anti-war demonstration. Topics Art and design. Each day, for a week, the couple invited the press into their hotel room.